Okay, so you’ve got your nonprofit Facebook page set up. Now, what’s the best way to get more out of it?
This is a common question we ask ourselves. There are so many great ways to use a nonprofit Facebook page, but it can be tough to know where to start. Like what should you post? When should you post? You might have completed the basics like writing an overview and adding contact information, but what’s next?
Our nonprofit consulting agency wants to share with you five ways to get more value out of your nonprofit Facebook page. From reaching new partners to engaging with your community, these tips will help you make the most of your page reach.
1 – Post-Great Content
Make sure to post great content on your nonprofit Facebook page! This is the most important thing you can do in order to engage your followers and keep them updated on what’s going on. Share newsworthy stories, questions for your followers to answer, and photos/commentary on recent events. Try to stick to the original content as much as possible, rather than sharing content from other sources. That way, your followers will get more out of your page instead of someone else’s!
2 – Post Regularly
Post regularly and be interesting and relevant! Brainstorm topics if you feel like you’re running out of things to write about – it’ll make you more creative and engaging. Write everything down during brainstorming! No matter how silly you might think it is; it might just give you the creativity you need to put out something amazing. Plus, think about how much your audience will appreciate having fresh, new content to read!
3 – Ask for Support
You’re on Facebook to gain more visibility for your nonprofit and highlight its impact on the community, so why not take the opportunity to ask for help too? There are plenty of people who would be more than happy to donate their time and resources to your sustainable nonprofit. Don’t be afraid to reach out and ask for support! Make sure you highlight actions and/or steps that people can take to support your nonprofit. Use your page’s “About” section to mention donations and ask others to share your content. Also, make sure you learn about all of the great nonprofit Facebook tools out there. With a little bit of effort, you’re sure to see great results.
4 – Make Your Mission Clear
Let people know what your nonprofit organization is all about and why they should care. You’ve probably mentioned the mission and purpose in the “About Me” section of the page, but you should rewrite it in a more conversational tone for a post. Use active voice and concrete language to explain what the nonprofit organization does and why it matters. People need to know what you’re fighting for before they can get on board. You’re on Facebook, just talk to people!
5 – Have a Strategy
The most important thing you can do for your Facebook page creates an incredible marketing strategy. This document should include your nonprofit’s goals, how you’ll measure them, and who your target audience is – read more about defining your target audience here. And on a side note: you’ll know what actions are driving your results on Facebook and can cut down on your time! Without this information, it’ll be tough to make progress with your nonprofit Facebook page. So get to work on creating a killer strategy.
Nonprofit Consulting on All Aspects of Marketing
Do you want to learn how to run a sustainable nonprofit that is backed up by great social media marketing? Nonprofit consulting can help! At KM Clark Consulting Group we offer services that will guide you through all aspects of marketing, including Facebook. With our help, you can create a sustainable nonprofit that will make a difference in your community. Contact us today to learn more!