Tag Archives: Nonprofit

Non profit e fundraiser

What are the Best Nonprofit e-Fundraising Strategies?

Online giving is steadily on the rise, especially since the emergence of the pandemic, and it has accounted for 22% of all online fundraising revenue for 2021, according to M+R Benchmarks. This presents a huge opportunity, especially for the smaller nonprofits that might not have access to large annual donors.

Don’t get me wrong, traditional social events and campaigns are not going anywhere but with the modern world we live in and easy access to the internet, e-fundraising strategies will create opportunities to reach a larger audience, attract a new audience and donors, integrate new campaigns and stewardship techniques, and build stronger relationships with current donors while also reducing the overall cost of the fundraising “event” allowing for more dollars received to go towards and impact the cause.

There’s no denying the fact that e-fundraising has, without a doubt, changed the nonprofit donation landscape and what organizations can do, but because there are so many different types of applications to start a digital nonprofit fundraiser, how do you know which ones to use for your nonprofit?

Well, there’s certainly no one-size-fits-all strategy, but in order to determine which strategies will work best for your nonprofit, you’ll need to have a clear understanding of the different e-fundraising strategies available to you. Below you’ll find a few of the more popular strategies.

Host a Virtual Gaming Tournament

If there’s one thing about a virtual gaming tournament that will make it successful, it’s that gaming is an industry that already has a loyal audience dedicated to playing video games.

You’ll definitely want to do your research on the best games to host for this event, simply because a game that’s popular right now, may not be in seven months at the time of your virtual gaming tournament.

Once you’ve decided on a game, you want to get set up on a streaming service to promote your event. The donations come in by setting a dollar amount for an entry fee for players.

Additionally, you can encourage the viewers watching the competitors play to donate as a way to show support for their favorite players. If you’re going to have 1st, 2nd, and 3rd place winners, reach out to your local business and see about donations for the winning participants. Trophies or medals work great as well!

Create a Donation Form or Page for Your Nonprofit’s Website

A donation form or page isn’t necessarily a fundraiser in the traditional aspect, however, it’s a convenient and effortless way for people to make donations for all virtual fundraising events you may have.

Whatever virtual event you have, incorporating a simple link or button that redirects the online user to the donation form or page will streamline the donation process without donors having to click around to find out how to make a donation.

Host an Online Auction

Charity auctions aren’t a new event or concept but hosting virtual auctions does bring about a new flare of ease and convenience of the process. With an online auction, you don’t need to book a physical location for the event; a simple picture of the item or listing of the service can be uploaded to your bidding platform. Just be sure to find sponsors, write clear and concise prize descriptions, and properly promote the event via social media, email campaigns, and through local media.

Once the auction is over, you want to get in contact with the winners and discuss payment options as well as delivery options for the prizes. And, of course, thank them for participating in the auction and making their nonprofit donation to your organization.

Getting Your Nonprofit Out There

When it comes to getting donors and reaching new audiences, you have to get your name out there, because if people don’t know who you are and what your nonprofit represents or its mission and vision, your odds of acquiring donations are going to be lower. This particular aspect is how e-fundraising strategies make the biggest impact and difference for nonprofits. There are a lot of free and/or low cost options to help get your nonprofit and its mission out there. One free resource to help get your nonprofit out there is the FREE Google ads campaign they offer to nonprofits. Never heard of this? We are happy to provide you with information about this service. There are also events like “The Big Payback” that your nonprofit can participate in as well as the Amazon giveback program.

There are also local initiatives in your area that provide free platforms for your nonprofit to register for that brings donors and recipients together, providing a greater reach.

At KM Clark, we work to help your nonprofit grow and thrive by implementing strategies to do just that. Though we don’t provide funding, we do provide resources. Contact us today for a free discovery call and let’s see how we can help you!

We offer four primary services:

1. Management and Strategy

2. Media and Marketing

3. Partnership Building

4. Training and Facilitation

Depending on where you are with your nonprofit, you may need one or potentially all of these services to truly take your organization to the next level, and that’s what we’re here to help with.

We understand it can be frustrating when you have great work to do for your community but are struggling to reach enough people to make the difference you know you can make. Don’t get discouraged. We are only a click away!

Contact KM Clark Consulting today to jumpstart your nonprofit and make the difference your community needs.

 

Creating a Strong Mission & Vision Statement

Creating a Strong Nonprofit Mission & Vision Statement

In the nonprofit world we talk, what seems sometimes endlessly, about our mission and vision statements. Who hasn’t been in a meeting where the entire hour was filled with disagreements over this word or that word and in the end you still didn’t have a finalized product? It can be overwhelming, stressful and emotional to create these statements.  It doesn’t have to be!  We want to help make it a better process for you, your organization and all those involved.

Before we move into tips… let’s talk about definitions.

According to Oxford Dictionary, a mission statement is a formal summary of the aims and values of a company, organization, or individual.

A strong mission statement:

  • Answers the questions “What you do + who/what you do this for”
  • Is clear and easy to understand to anyone inside or outside the organization

It is what you want to accomplish for who and how.

A great example of a mission statement is from the Girl Scouts of America.

Girl Scouting builds girls of courage, confidence, and character,
who make the world a better place. 

The Girl Scouts answer all the strong missing statement questions. What they do: builds girls of courage, confidence and character. Who they do it for: girls, and to make the world a better place. It is also clear and easy to understand for anyone.

Not too hard, right?

Okay so we have the definition of the mission statement, now let’s move onto the vision statement.

A vision statement is typically a broader statement or idea that your nonprofit organization is striving for. It should read like the headline of a news article…pull you in while being short and concise.

The vision statement is the ideal world that will exist if your mission is completed. 

A great example of a mission statement is from the Alzheimer’s Association.

A world without Alzheimer’s disease.

Would this make a good headline? Is it short, clear and easy to understand by those inside and outside of the organization?

Yes! It definitely is.

Okay, so you have the definitions… Now what? How do you take this information and put it into action with your organization?

Well the starting point is as easy as looking at these definitions in comparison to your current mission or vision statement, if you have one, then you can begin adjusting from there.

However, if you don’t have either of these statements, let’s get into what your next steps might be.

Create them as a team.
Whether it’s your board of directors or a small group starting your organization, build these foundational pieces together. Gaining viewpoints from multiple people will allow the organization to create a mission and vision statement that best encompasses what the organization truly stands for and ensure it is understandable to the greater community.

Unsure of how to facilitate this kind of meeting? Download our two favorite Activities to Facilitate Creating your Organization’s Mission and Vision Statement.

Make it a living statement.
Just because your organization creates a mission and vision statement now, doesn’t mean it can’t be changed later. As your organization grows, as you learn more about what you stand for and as changes come, you want to allow your mission and vision statements to reflect those changes.

This is especially important for those of you who have a current mission and/or vision statement. It’s alright to review it, in fact, it’s GOOD to review it! If you haven’t reviewed it in several years, it’s time. Make sure it is still in line with your organizational goals and values.

Learn it. Know it. Repeat it.
Now that you’ve written the best mission and vision statement for your organization, make sure everyone knows it. No, you don’t have to be that annoying kid on the playground who is constantly talking about themselves… but you should know your mission and vision statements. And so should your board members and other members of your organization. Be intentional about using them on all written communications including emails, agendas, and business cards.  Ensure that board members and volunteers acknowledge their involvement in the nonprofit in their other pursuits whether as a school board representative, Rotary Club member or church leader with others outside the organization.  Provide them with materials with the mission and vision statements.

Then it leaks out into the community and THAT is how real change begins.

If you’d rather have an outside set of eyes to help in this process, reach out to our nonprofit consulting agency! We have years of experience with helping nonprofit organizations build strong brands, including their mission and vision statements. Get in touch with KM Clark Consulting Group, and we’ll set up a call to see how we can best help.

Don’t forget to download our favorite activities to help facilitate creating your mission and vision statement!.